Since the launch of WhatsApp Business in January 2018, more than 5 million businesses have started using the platform “to support customers, grow their businesses, and serve their communities all over the world,” according to WhatsApp. People use WhatsApp to communicate with friends and family, get updates from community organizations, and - increasingly - to connect with brands and businesses. With more than 2 billion users across 180 countries, WhatsApp is the most popular messaging app in the world and the messaging market leader in all but 25 of the world’s countries - outperforming competitors Facebook Messenger and WeChat.
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